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 Marketing strategy in today’s world plays a vital role in success of any business. At the earlier stages, business promotional activities did not weight much value. Companies hardly gave any importance to their consumer’s values, beliefs, product quality production policy, but present day’s situation is different. Companies are much aware of consumer satisfaction and are much aware to grab their share of the market. So planning a successful marketing strategy and creating a brand image in consumers mind is vital for a company to succeed. The strategies of the Advance Animal Science Co. Ltd. (AASCO). AASCO is one of the most renowned and fasten growing an exclusive Animal Health company in our country. In formulating strategies the company first makes SWOT analysis on the basis of mission & objective.

They make strategies on depends STP (Segmentation, Target market selection & positioning) so first it segments its market on the year basis and than product basis. Vaccines, Medicines & Premixes are the priority products of AASCO; it contributes about 85% of their total revenue. Then they select their target market. After selecting market they positioning its’ product by product service and image differentiation.

They price their product as they could capture most of the market share and better quality product at reasonable price following Govt. approved price fixation. Finally the report also includes some suggestion and recommendation for making better strategy and removes their lacking.

We provide the solution and transparency required to effectively manage together a market approach that is required to be successful in the long term.

AASCO contributes good quality product with sofar affordable prices. They are following cost-plus pricing policy. AASCO takes short-term sales promotional programs such as discount, incentives special advertising items, and premium for increasing sales among the consumers, wholesalers and retailers, business markets. AASCO has mentioned its’ routine product oriented mission statement is, “We are providing international quality products with world famous brand name with competitive price”. Their speciality is quality with brand name, marketing and distribution at users’ end.

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